No one wants to watch awkwardly cropped TV spots on TikTok. To succeed on this platform, you have to create for this platform. In our case for Hyundai, that’s a mix of high budget, high production concepts and some lower budget, easier to produce TikToks. All specifically concepted for the platform. And those could be anything from riding on a current trend, to creating something totally new and totally TikTok-y. I creative directed all of the TikToks below made by eight talented creative teams.

TikTok liked what we were doing so much for one of our campaigns, they used our TikToks as a case study for other businesses to show them how to TikTok as a brand. You can see that case study below this sampling of some TikToks we’ve done.